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Getting Found By Search Engines

Did you know - 78% of all internet users use search engines to find products and services?

AWP provides you with Professional Search Engine Positioning through a combination of Search Engine Optimisation and Search Engine submissions that gives you the assurance that your web site will get found amongst the billions of others.

By using Professional Search Engine techniques we can ensure that your site gains much higher rankings in search engines. Which will drive more customers to your site to buy your products or services or simply get much greater exposure.

How do we get such good rankings for your site?

Research the very best keywords for your business.

• Conduct Competitor Analysis

• Create Search Engine Friendly Content

• Optimise your web site for Search Engines.

• Submit your web site to major Search Engines.
   

HOT TIP
Confusing search engine submission with search engine optimization is a common mistake. Submitting alone does nothing to optimize the pages within the web site to achieve higher rankings. In fact, submitting poorly-optimized pages can be more harm than good !

Search Engine Optimization
Optimisation involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimisation may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web ( the portion of the Web not accessible through Web search engines ). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria.

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.


Search Engine Submissions
The act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.

At a minimum, submitting to a search engine involves adding the URL of the site or page that will be under consideration. Search engines sometimes ask for additional contact information, including name and/or email address.

Policies for adding URL's vary among various search engines. Some search engines only ask for the main URL of a site, claiming that the rest of the site will be spidered; others require the submission of individual pages. Variation also exists with regard to how often URL's may be added, as some engines have tried to discourage bulk submissions in an attempt to minimize spamming.