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Reciprocal Link Exchange

After implementing basic SEO policies, there is one dead sure way of making your website climb in its positioning on the search engines.  This is by the creation of lot of relative links that point back at you from other sites.

The major search engines are overhauling how they evaluate links and place a lot of importance on related links and anchored text.   Links need to be context sensitive.  The link needs  to be from a page or paragraph that is about your business and is anchored with your keyword and phrase.  Thirdly, if the links are identified as coming from the same IP range, they are also diminished in value.  For example sites pointing to each other that are hosted by the same hosting provider have less value.

If you wish to increase your rankings and desire help in your link program strategy, email me at kerry@waspz.com

Link or lose!
Act NOW or risk NEVER being found on the search engines.

If you have a site or have an idea for a website, now is the time to do it. In future it may be altogether too hard. The ultimate goal for most business on the internet is to attract loads of customers to their website. These customers are people searching for specific products and services that match the keywords and phrases employed on the businesses website.

Most of the sites I manage are purely internet based and every day thousands of customers flock through the doors FREE! This is like running a business in heaven.

To actually get the customer your website needs to appear on the first or second page of the search results for the words they typed into the Search Engine. (Search engines result page – SERP)

To appear on these first two pages you need to have a high rank which is largely calculated on:
1. Effective implementation keywords/phrases
2. Multiple Inbound links pointing back to the your website, called Link popularity.

There is now clear and present danger that if you do not establish effective back links to your website, you will never rank or be found on the search engines in the future. The reason? Popular sites will continue to get more popular and attract new links while new sites will find it increasingly difficult to pick up any links and gain any sort of popularity.

Quote:
“An experiment carried out covered data collected over a seven month period. And from that experimental data, they observed that the top 20% of the pages with the highest number of incoming links obtained 70% of the new links after seven months, while the bottom 60% of the pages obtained virtually no incoming links at all during that period.”

Up until recently, to build link popularity you would trade links with others. This still works and some methods for achieving this are detailed below. To make things even more difficult in the future and to rank on search engines like Google, you will have to have MULTIPLE non reciprocal expert links. Ideally links from anchored text.

Link popularity plays a critical role in the ranking of your website with search engines. Some engines require at least one or more links coming to your Web site or they will drop you from their index.

Link Popularity Explained?
Link popularity is how many external links on the Web point to your own Web site. if you have 217 Web pages on other Web site domains pointing to your domain, then your link popularity is 217. Your link popularity will vary on each search engine because each engine has a different set of pages in its index.

Check how many pages are linked to you.
You can check your link popularity using the Marketleap Visibility Index. This service will quickly compare your link popularity across four major search engines. It will also compare your site to up to three other Web sites that you designate. This is a handy feature to see how you stack up against your competition. It's also great to find out who is linking to you. The link service displays coloured graphs so that you can visually compare your popularity scores for different search engines or different Web sites. In addition, you can have your link popularity report e-mailed to you weekly, twice a month, or monthly if you wish.

The more sites that link to you the better.
Some of the major engines, like Google, favour links from popular sites. A few links from Web sites with a high link popularity and page rank can be better than a larger number of links from less popular sites (Generally a Google page rank less than 4). Also some engines boost rankings for a keyword when they find links to a site that include the targeted keywords in the linking text. You can determine what a site's page rank is by downloading and using the Google task bar at http://toolbar.google.com/

How to Build Your Link Popularity
1. Trading Links. This is the oldest method of improving link popularity and requires a lot of effort. However it can pay off. You simply email or contact the Webmaster of a site which is complementary, but generally not competitive, to your own. You then ask them to link to your site with a little blurb explaining your site. In turn you offer a link back to them.
2. List Your Site. Make sure you list your site on the major directories such as Yahoo!, Looksmart, and Open Directory Project. Open Directory is free and a good place to start.
3. Post Messages. Post a message, and include your URL in your signature in a guest book or forum on related sites.
4. Check Out Your Competitors. Search for your competitors and visit the sites that are linked to them (Try using Link Popularity Check).
5. Discounts and Premiums. Offer a discount on your goods or services or a premium for anyone who agrees to post a small graphic on their site that links back to your site.
6. Setup Separate Websites. A method employed by many webmasters is setting up separate websites and linking all of them together.
7. Create a Testimonial Page. Create a testimonial page about a Web site you would like to get linked to your site. Inform the site of the testimonial, and encourage them to link to the page.
8. Write Product Testimonials. Alternatively, write a testimonial of a particular product and sign it with your name and URL. Send the testimonials out to the individual company and tell them how much you've enjoyed using their product. We all like great testimonials and there is a good chance it will get posted on their site.
9. Offer Awards on Your Site. Create and give the winners a graphic which shows their award and links back to your site.