|
Home
|
About
|
Contact us
|
Links
Increase Site Traffic and Revenues
Newsletter
Having individually help establish more online sales operations than any other company in Australia, we
have the unique advantage of working alongside more people in this space than
any other provider. As a result we have greater hands on experience,
watching and helping these businesses for over ten years. We have
achieved a level of understanding of what does and does not work that we
would like to share with you merchants to help achieve success.
Specifically we wish to help those wanting bigger and
better returns as well as those not achieving the level of success they
would like. This could be for various reasons. However, we have some very
powerful tools available to you to help get traffic and sales.
Five Step to Success.
Detailed below are five important ingredients we are going
to explain that have helped produce some great success stories. In
subsequent newsletters we will visit these in detail and show you multiple
ways of building your online income.
The five important ingredients to achieving online success for our current
merchants have been identified as:
-
Getting found on search engines
A winning and essential strategy to getting traffic and making sales. We
explain how to use Search Engine Optimisation, Pay per Click, Pay for
Submission, link popularity plus much more.
-
Establishing your product in a
niche or vertical market
You probably already have a product. However we show you how to pick
and/or position your product to SELL!
-
Strong managing of customer /
email list
Essential to building and maintaining a loyal customer base.
-
Patience
It can happen relatively quickly... But be prepared to wait.
-
A unique selling proposition
Establishing a unique selling proposition can make you succeed in markets
others fail in.
Getting found on the
Search Engines
An Introduction to Search Engine Optimisation
More than likely you recently used a search engine to find either product,
services or information. 81% of Internet users find their products and
services through the likes of Yahoo, Google, NineMSN, AltaVista and others
just to name a few. No doubt you would love to be found the same way.
So how easy is it going to be to find your site
Lets use Google as an example. Google have over three
billion files to sort through every time you do a search. Each day they
list over 6,500,000 new pages. They have to use over 3000 PC's to manage
this process and add 30 new ones each day! So finding your site amongst
all of that is near on impossible. Unless of course you are ranked and
when someone searches for your keywords you are listed on the first or
second page.
The importance of Search Engine Optimisation and
Promotion
When running your business on the Internet, nothing is more important than
having a highly ranked site in search engines. The great advantage of
having your customers find your website through search engines is that
they are qualified leads. These customers are actually searching for your
goods and services, not just passing by.
Submission and Optimisation
Submission and optimisation are two separate elements in the 'art' of
search engine promotion... 'Search engine submission' refers to the act of
getting your web site listed with search engines. Another term for this is
search engine registration. Getting listed does not mean that you will
necessarily rank well for particular terms. It simply means that the
search engine knows your pages exist. Think of it like a buying a scratch
lotto. Having a ticket doesn't mean that you will win, but you must have a
ticket to have any chance at all. 'Search engine optimisation' or SEO,
refers to the act of altering your site so that it ranks well for specific
terms and words, especially with crawler-based search engines.
Search Engine Placement & Positioning
Terms such as 'search engine placement', 'search engine positioning' and
'search engine ranking' refer to a website actually doing well for
particular term or for a range of terms at search engines. This is the
ultimate goal - to get that 'top ten' ranking for a particular keyword or
search term.
Search Engine Marketing & Promotion
When we refer to 'search engine marketing' or 'search engine promotions'
we are talking about the overall process of marketing a website on search
engines. This includes submission, optimisation, managing paid listings
and more. They also illustrate the fact that doing well with search
engines is not just about submitting right, optimising well or getting a
good rank for a particular term. It's about the overall job of improving
how your website interacts with search engines, so that the audience you
seek can find you
Automatic Submission Software - Not a good idea
Be really wary of automatic submission software that claims to submit your
web site to thousands of search engines. The simple fact of the matter is
that over 90% of searches made on the Internet are made in the 10 major
search engines. Some of the major search engines now will not list sites
that have used automatic submission software. The main reason is because
that software 'spams' the search engines (submits too many times). You can
potentially damage your long term SEP prospects and worse still get listed
and spammed to death by hundreds of bazaar search engine companies.
So what is a Search Engine?
Search engines such as Google comprise of a database that is compiled by
'Spiders' or 'Robots' that navigate the Internet looking at each site and
then returning the web site addresses to its database. Because search
engines routinely navigate and visit websites on the Internet, it is
possible to get listed without submitting... but be prepared to wait!
What is a directory?
Directories such as Yahoo! don't use 'spiders' and 'Robots' to build their
databases. Instead, Yahoo! uses their staff to manually review and
categorise your web site for inclusion in the directory once submitted.
This is just a simple introduction to Search Engine Optimisation. As we
progress we will cover this in greater and greater detail.
Search engine optimisation is an incredibly complex but highly successful
way in which to achieve online success. We will help you in subsequent
newsletters prepare your site content for optimisation, direct you to free
tools you to help analyse and prepare your website. Plus, we will offer
loads of tips and advice on new ways to keep your website
|
 About
the Author: Kerry Plowright founded ezimerchant in 1996 and was
the first to offer an affordable, packaged ecommerce solution to
small and medium business. Since then Kerry has helped thousands of
business make hundreds of millions of dollars on the internet and is
arguably Australia’s leading authority on small business and the
internet. Kerry recently sold the ezimerchant business which is now
the most widely used solution in Australia in addition to being sold
in Japan, the USA and UK. Kerry now offers his expertise to selected
businesses desiring to establish or improve their online presence.
|
| 
