Want to exchange links?
Send me an email.
 

Web site Optimisation Basics.

As our website evolves over a period of time, it pays to stop and analyse the sites optimisation and whether or not it has slipped. It's a good strategy to apply fundamental optimisation techniques that work with most search engines.

Lets quickly review the essentials:

Title tag - Begin your Title tag with the keyword you are optimizing for and keep this tag short and meaningful.
Meta Description - This is very similar to the Title tag but the description can be a little lengthier and more descriptive.
Meta Keywords - Include the keywords that you are targeting. Remember though, you should not fill this tag with too many keywords nor should you write similar keywords one beside the other.
Headings. Make sure you use the keyword phrase as the first heading in a H1 tag on your main page. Follow this by to writing down well drafted keyword-rich content on the page in the Body of the document. The first few lines (approximately 50-150 words) are all important as this content is frequently used instead of the Meta Description tag that some search engines have stopped using.
Content is still king. Create good original content of with at least 250-300 words per page.
Links. Link to the internal pages of your website from all other pages with the keywords used as the link text. Start exchanging links with other websites that fall within the same theme or category. Again use your keyword phrase in those links that other webmasters will have on their websites.