Web site design, marketing and promotion

Advertising on the Internet

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The simple fact is that even if you are a guru at web optimisation, it takes time to get results. However, while you are driving your website ranking to the first page there are some other highly effective techniques to get traffic to your site TODAY! This is by using Pay for Inclusion services or ad campaigns with services like adwords.

What Are Pay for Inclusion Services
Essentially it means pay the search engine some money and they will guarantee to list you in their director within a certain time frame. To help in your evaluation and budgeting, we have included approximate prices relative to the time this document was update. Please refer to the sites described to check latest pricing and programs.

Description and List of Pay for Inclusion Services

Position Technologies is a technology company based in Geneva which specializes in search engine related services. Inktomi is the provider of search and retrieval services to major portals such as MSN, AOL and HotBot. To be found in any of these you need to be in the Inktomi Index. To be guaranteed to be in the Inktomi index you need to use a pay for inclusion service like Position Technologies.
http://www.positiontech.com/inktomi/enroll.cfm
First URL US$29.00 for one year
Two or more US$25.00

Infospider. www.infospider.com
Much like Position Technologies, Infospider manages the Express Inclusion service for Alta Vista. The service guarantees inclusion in the Alta Vista database in seven days.
https://www.infospider.com/av/app/signup
First URL US$39.00
URL 2 – 10 US$29.00
URL 11 – 500 US$19.00

Lycos
http://searchservices.lycos.com/searchservices/
AlltheWeb with its partner Lycos, introduced Lycos InSite. This is a comprehensive suite of search marketing services designed to help you promote your site to millions of Lycos users. Lycos returns the results from the AllTheWeb database. These new services guarantee inclusion in both Lycos and AllTheWeb.
First URL US$18.00
URL 2 – 500 US$12.00

http://ask.ineedhits.com/
ineedhits was designed to help website owners increase traffic. I need hits has been awarded the pay for inclusion scheme withTeoma and AskJeeves.
First URL US$30.00
URL 2 – 500 US$18.00

Pay Per Click Search Engines
What is a Pay Per Click search engine?
A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results. You pay only when a searcher or clicker (I use these terms interchangeably) clicks on your listing and connects to your site. You don’t pay to list, you only pay for clicks or click throughs.

You list your website by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend. The higher you bid the higher you will appear in the search results. PPC search engines usually combine paid listings with unpaid listings to ensure any given search produces sufficient results. Typically, unpaid listings (also known in the industry as ‘fodder’) are provided by another search engine such as Inktomi, Google or the DMOZ project. Most of the PPC search engines list the bid price in the results pages.
Recommended reading is Steve Harrison's insightful book Mastering the PPCs.

Pay-Per-Click Strategy
A marketing initiative based on commercial search engines requires a little more than selecting keywords and then waiting for the traffic to start. Like everything else, it requires a clear strategy and periodic optimising. Here's the best way to approach it:
1. Write a list of all the keywords you can think of that relate to your site. If you're not sure if it's a keyword that anybody will search on, list it anyway. If nobody searches on it, you don't pay. The more keywords you include, the better your results will be.
2. Start out with a low bid on each keyword, between one and five cents per click.
3. After a few days, go back and see how many hits each of those keywords generated. You can usually see how many others have bid on the same keyword, what they have bid on the same keyword, and what your position is in the hit list. For example, if you bid two cents, two other people bid a penny, and seven others bid greater than two cents, whenever somebody conducts a search your site's description will be the eighth one listed.
4. At this time, you will want to re-evaluate your bids. If a given keyword generated a satisfactory number of hits, and you are near or at the top of the list, then you don't need to raise your bid. If you are near the middle of the list, raise your bid slightly; if you are near the bottom, raise it more.
5. There are probably one or two keywords that most accurately describe your site, and you will want to be at or near the top for these keywords, so make sure you place your highest bids here. To make sure you stay at or near the top, you can enter a proxy bid that automatically raises your bid relative to other bids up to a maximum amount you are comfortable with.
6. Repeat your re-evaluation at least once a week, and make changes as needed.
7. Don't limit your marketing initiative. Paid search engines are a particularly effective means of generating traffic to your Web site, but make sure you are listed appropriately in all of the other non-paid search engines as well.
8. Keep metrics. Ideally, you should set up various tracking URLs so you can record your success from each commercial and non-commercial search engine and individual listing you use for your marketing initiative.
Why pay for just "eyeballs?" Performance-based marketing gives you more return for your marketing dollar, and gives you opportunities to fine-tune your initiative that are simply not available in a CPM world.

Recommended Pay per Click Search Engines:
Australian interfaces
LookSmart https://www.looklistings.com.au/
International (Most allow you to select countries you want click from)
• www.FindWhat.com - Highly Recommended One of the "Top" pay per click solutions based on value per click, ease of advertiser usability and most importantly targeted traffic. Serving over 22 million searches a day through such affiliates as CNET.com, MetaCrawler.com, InfoSpace Network (Dogpile.com, Excite.com...etc.) and Mamma.com. Unlike some of the other top services, FindWhat.com has retained a minimum bid of just $0.01
• www.Overture.com - Highly Recommended. based on amount of traffic through affiliates like Yahoo.com, MSN, Excite.com, Altavista.com, MetaCrawler.com and InfoSpace Network (Dogpile.com, Excite.com...etc.). They have a great reputation with a friendly advertiser system that now is offering "Auto Bidding" which allows you to cap bids on each term individually.
• Google Adwords- Highly Recommended. Based on a strong brand and one of the top destination sites that people know/trust. Plus a substantial amount of traffic - not only from their own sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos Canada, Netscape, Compuserve, AT&T Worldnet and NYTimes.com.
• www.LookSmart.com - Recommended Minimum Account: £60 Minimum Bid: £0.05 You have a choice of three payment methods: 1. pay as you go, 2. fixed monthly, 3. Auto Rollover. Paid results are listed as 'Featured Sites' at the top of the results set. Based on a distribution network that cannot be ignored through distribution partners like MSN, Alta Vista, About.com, Netscape, CNN.com, InfoSpace Network (Dogpile.com, Excite.com, MetaCrawler.com and Webcrawler.)
• www.Kanoodle.com - Recommended on a fair amount of quality traffic to top-tier (highly searched) keywords- a good ROI and a friendly, helpful and readily available customer service department. This PPC is also a portal site for music groups, personals, ecards, love and advice columns, and horoscopes. Minimum Account: $25 Minimum Bid: $0.01 Offers an $99 express sign-up and will help you select your keywords.
• www.ah-ha.com – Recommended. Minimum Account: $25 Minimum Bid: $0.01. Money can be refunded within a 30 day trial period. Bid amounts are listed in the results. Powered by: Fast.
• www.Sprinks.com – Recommended. Minimum Account: $100 Minimum Bid: $0.05 Bid amounts are listed in the results. Powered by: Inktomi Offers advertisers the ability to get listed on About.com.
• www.ePilot.com – Recommended based on a good amount of traffic (over 200 million monthly searches) and one of the largest distribution networks.
• www.goClick.com - Recommended based on a fair amount of traffic and one of the most user friendly and effective account management systems.
• www.Search123.com - Recommended
• 7Search.com -
United Kingdom
• www.Espotting.com - Recommended
• www.Turbo10.com - Recommended
• www.LookSmart.co.uk - Recommended
• www.Splut.com - Neutral
Listed below are also a host of other PPC’s
Turbo 10 ( http://turbo10.com/ )
Uses a search-o-meter. You can instantly jump to anywhere in the search results. This is a powerful search engine that puts the user in control. Minimum Account: £25 Minimum Bid: £0.03
They receive about 4 million searches a day. They have taken the scroll bar out of searching. Unique functional buttons to flick quickly through the results. Bid amounts are not listed in the results. Powered by: DMOZ – human edited listings and a variety of others.
Metamission http://metamission.dreamhost.com
This is worth looking at. Enables you to advertise on a metasearch engine. Minimum Account: $50 Minimum Bid: $0.01 When you sign up you will receive 1000% on top of your first credit, so if your first deposit is $50.00, you will get $500 worth of clicks free.
GoClick http://www.goclick.com/
Minimum Account: $10 to start, $25 after that. Minimum Bid: $0.01 Offers a cool BidMaster™ bidding tool that intelligently raises or lowers your bids to the highest position possible, limited by a maximum bid amount you enter.
espotting http://www.espotting.com/advertisers
espotting have developed a good network of partners in the UK, including Yahoo Europe, AskJeeves, Lycos, and UKPlus. Minimum Account: Bronze package starts at £99 Minimum Bid: £0.05 Offers a Gold package for £249 - they will create your keywords and descriptions for you.
iBound http://www.ibound.com/?source=payperclickguide
You can open an account for free. Minimum Account: $10 Minimum Bid: $0.01 Minimum Account: $10 Minimum Bid: $0.01 Advertisers who spend more than $500 per month are offered good discounts. They also offer PPC banner advertisements. Powered by: MSN results
Pointcom http://www.pointcom.com/
Minimum Account: $25 Minimum Bid: $0.01. You can also sign up for targeted banner advertisements and affiliate search programs to gain additional revenue to your site.
Work at Home Search Engine http://www.workathomesearchengine.com/
This is a good, especially if you are looking to promote ‘work from home’ related goods or services. When you sign up they give you $10 US worth of free clicks. Minimum Account: No set minimum amount. Minimum Bid: $0.01 When you top up your account you also receive bonus credit. Also the top 10 featured sites are listed on the front page for extra exposure. Powered by: DMOZ - Open Directory Project.
MyGeek http://www.mygeek.com/
This a specialist shopping PPC engine which brings together buyers and sellers in a unique way. Minimum Account: $20 Minimum Bid: $0.01 A neatl feature is ‘Shop-By-Request’: Enables a shopper to submit a specific shopping request and sellers answer with personal replies.
Gazabo
Vew PPC that offers up to 1000 free clicks when you join. Minimum Account: No minimum starting amount. Minimum Bid: $0.01 They offer $10.00 worth of free clicks just for signing up. If you put a link back to them they will offer you up to $25.00 worth of free clicks.
Search Madness http://searchmadness.com/signup.html
Neww PPC. Sign up and receive 200% on top of your first deposit, so if your first deposit is $50.00, you will get $100 worth of clicks free. Minimum Account: $10. Minimum Bid: $0.01 They also have monthly drawings to win $500 worth of clicks. Good to see no annoying banner ads.
FindWhat http://www.findwhat.com/
This is a good PPC, one of the first.. Minimum Account: $25 Minimum Bid: $0.01 Bid amounts are listed in results. Powered by: DirectHit
3Apes http://www.3apes.com/
This pay per click is in beta-testing. Minimum Account: $0 Minimum Bid: $0.01 It would appear no up front account fee is required, instead you have to link 3apes.com to your site. They will pay you $0.25 per click for traffic from your site. This goes towards your 3apes credit.
Overture http://www.overture.com/
Originally called Goto, this one offers shopping and auction sites. You need to spend a minimum of $20 per month in click throughs to keep your account. Minimum Account: £25 Minimum Bid: $0.05. Bids amounts are listed in the results. Powered by: Inktomi Has links with America Online.
Kanoodle http://www.kanoodle.com/
This PPC is also a portal site for music groups, personals, ecards, love and advice columns, and horoscopes. Minimum Account: $25 Minimum Bid: $0.01 Offers an $99 express sign-up and will help you select your keywords.
theinfodepot http://www.theinfodepot.com/
Minimum Account: $25 Minimum Bid: $0.01. Join now and get 50% added on to your initial deposit
searchbidder http://www.searchbidder.com/
Minimum Account: $25 Minimum Bid: $0.01 You can open an account and receive $25 free.
ultimateresourcesite http://www.ultimateresourcesite.com/
Very average.. Minimum Account: $25 Minimum Bid: $0.01
Hotways http://www.hotways.com/
Another new PPC. Minimum Account: $25 Minimum Bid: $0.01
7search http://www.7search.com/
This PPC search engine also allows you to submit your site for free.
Minimum Account: $25 Minimum Bid: $0.01
currently have over 1.5 million unique visitors and 400 million searches. Also offers a 7search metasearch capability.
Bliznetwork http://www.bliznetwork.com/
This is a new PPC.
Minimum Account:$10 Minimum Bid: $0.01
Powered by: Raging.com.
Advertisers get an extra 200% credit when making a first time deposit.
Bigwhat http://www.bigwhat.com/
Minimum Account: $25 Minimum Bid: $0.01
Can add a listing for free.