The Facts About an Online Business

Facts About an Online business

Unless you are an established business with a customer base you can market to now, your MARKET is the SEARCH ENGINES. Most people will find your store through a search engine. Unless your web site is designed to be FOUND by the search engines you will not get anywhere.

Once a prospective customer gets to your site, the site must be OBVIOUS to use and FAST, no “heavy” slow graphics requiring plug-ins, however “cute” the presentation might be PEOPLE WILL NOT WAIT and WILL NOT COME BACK.

ORGANISE your information so that products can be found easily. USE CATEGORIES to group products logically, enter the same product in different categories if it sensibly belongs in more than one category. Look at other sites and see what catches your own eye about whether something works, or not.

Its as important to make a list of what you do NOT like about other sites as it is to list GOOD features. KEEP thumbnail images of products clear and small for quick loading, detailed images can be slower to load – customers expect that. TEST your site on a 64K dial up line to make sure that it is still responsive.

CREATE a simple BOOKMARK or FAVOURITES button which allows someone who has found your site to easily add it to their favourites and as such to FIND the site again. STAY in touch with your customers, send e-mail acknowledgements, send follow-up e-mails – TREAT your CUSTOMERS the way you would like to treated.